Department: Education & Marketing
Supervisor Title: Director, Education & Marketing
Status: Full-time, Regular
Nature of the Position: Manages market development and associated marketing operations for the Society’s revenue-generating products, events, and services with strategic goals in mind. This includes focusing on the organization, supporting vendors, monitoring market-share, owning the ASLA brand, communicating internally, effectively managing a budget, and planning and executing strategies.
The portfolio includes but is not limited to: Landscape Architecture Magazine, the Conference on Landscape Architecture, corporate membership, the Sustainable SITES Initiative®, ASLA Online Education, JobLink, Standard Form Contracts, and the Landscape Architecture Continuing Education System™ (LACES).
Education: BA degree; graduate degree a plus.
Skills: Demonstrated ability to analyze existing and new market opportunities and develop effective targeted marketing strategies. In-depth knowledge of marketing and promotion strategy and techniques; exemplary project management skills; exceptional writing and editing capabilities; strong interpersonal communication and relationship-building skills; ability to confidently engage/inspire internal and external stakeholders at all levels; ability to anticipate and resolve problems. Experience with campaign management, segmentation, and list acquisition and management.
Excellent organizational skills, good judgment, and attention to detail. Ability to balance heavy workload with short- and long-term project deadlines, address changing priorities, and work well under pressure. Proficiency with Microsoft Office and Adobe Creative Suite (Photoshop, InDesign, Illustrator, etc.) applications required. Working knowledge of HTML. Experience with content management systems for website design and development. Comprehensive understanding of web and social media analytics.
Experience: Minimum eight years’ experience in marketing and program promotion; experience with association/nonprofit marketing a plus.
Richard Winston III
ASLA Human Resources Manager
Competitive compensation and benefits package included. ASLA is a conscious leader and employer that values the work-life balance of staff through many inclusive wellness initiatives and professional development programs.
ASLA Chapter Relations and Membership Marketing Manager
The American Society of Landscape Architects is the national professional association for landscape architects, representing more than 15,000 members in 49 professional chapters and 82 student chapters. The Society has a staff of 50 and annual revenues of $12.9 million. Landscape architects plan livable communities that foster active lifestyles, design green streets that manage stormwater runoff, plan cutting-edge transportation corridors that are safe for all users and help communities prepare for and recover from natural disasters. Landscape architecture includes both iconic and neighborhood places, including commercial developments, streetscapes, green roofs, parks, civic spaces, memorials, and residential communities. The Society’s mission is to advance landscape architecture through advocacy, communication, education, and fellowship.
ASLA offers an attractive, competitive benefits package, including medical, dental, and life insurance; a generous 401(k) plan; a comprehensive wellness program; and flexible schedules.
HOW TO APPLY
Interested applicants are requested to submit a cover letter, resume, a list of three professional references and a writing sample to HR@asla.org as a part of our standard application process. Please reference “Marketing & Market Development Manager” in the subject line of the e-mail and tell us how you learned about the career opportunity.