Sr. Specialist, Digital Partner Programs

  • SHRM
  • 1800 Duke Street, Alexandria, VA, USA
  • Apr 27, 2022
Full time Marketing Nonprofit-Social Services

Opening Description

The Senior Specialist, Digital Partner Programs manages various premium product partnerships and is a key contributor to the identification, vetting, development, implementation, sales, delivery, and strategic direction for existing and new products. The Senior Specialist manages the entire life cycle of partner relationships, including supporting contracting processes; implementing and launching new products; collaborating with Marketing to identify and implement brand, ecommerce and promotional strategies that increase revenue; and analyzing sales and campaign performance data. The position also serves as the department’s lead for marketing activities.

 

Position Description

  • Business Development
    • Conduct research to Evaluate the HR vendor landscape and trends, understand current and target market needs, and identify new opportunities to increase sales.
    • Screen prospective business deals by analyzing market demand, competition, deal requirements, and financials.
    • Build business relationships with prospective partners, estimating partners’ needs and goals.
  • Partner & Product Management
    • Develop, execute, and manage detailed plans and timelines for products and programs.
    • Manage relationships with current partners to meet financial objectives and contractual obligations, including communications, marketing, reporting, and invoicing.
    • Manage revenue and expenses and identify opportunities to increase profitability or efficiency for assigned partnerships.
    • Work with product management, marketing, and creative to create and update content for assigned products.
    • Collaborate with sales and marketing teams to provide guidance, information, support, and training required to promote and sell new products and programs.
    • Support team in maintaining the eCommerce website for quality assurance and adherence with industry best practices.
  • Marketing & Analytics
    • Serve as the team marketing lead with the goal of generating gross revenue for the portfolio of products offerings. Includes providing feedback on proposed marketing opportunities, messaging direction, copy and creative and managing marketing requests for the product portfolio.
    • Use business intelligence tools to analyze data, forecast revenue, determine ROI, and optimize performance.
    • Analyze web engagement and digital marketing data to develop actionable insights and recommendations for the business.
    • Propose and execute tactics to market premium products through available vehicles such as internal and external emails, display and ROS advertising, Twitter, LinkedIn, print mailings and additional promotional opportunities.
    • Develop new marketing strategies leveraging insights from business analytics and SHRM assets (e.g., market segments, customer personas and journey maps).
    • Work cross-functionally to optimize marketing and business intelligence processes.
  • Other duties as assigned.

Position Qualifications

  • Required
    • Bachelor’s degree in business, marketing or a related field or commensurate experience in lieu of degree
    • Five (5) years of experience managing eCommerce marketplaces and/or experience in digital business development or product management; or eight (8) years of professional experience in lieu of degree
    • Email marketing, database marketing and list management
    • Marketing automation software
    • Experience with ecommerce and CRM software platforms, such as NetSuite and Salesforce
    • Reporting on and analyzing data using business intelligence tools
    • Using data to tell stories through reports and presentations
    • Partner and relationship management
    • Demonstrated success growing revenue by forming and nurturing eCommerce relationships, and by leveraging marketing techniques is preferred
    • Project management, with the ability to manage multiple client engagements in differing stages of the sales cycle
    • Analytics skills, including critical thinking and problem solving
    • Ability to flourish with minimal guidance, be proactive, and handle uncertainty
    • Proficiency with business intelligence and data analytics and visualization tools, such as Tableau
    • Strong verbal and written communication skills, confident and articulate communicator to effectively convey messages to all stakeholders
    • Organizational and project management skills, including time management, attention to detail, multitasking, and prioritization
    • Relationship building and management skills
    • Digital analytics, marketing, research and analysis, and reporting
    • General business acumen, with demonstrated ability to make data-driven decisions
  • Preferred
    • Knowledge of the eCommerce space, including competitive strategies, marketing strategies, product development, consumer research, usability best practices, and industry trends
    • Working knowledge of web development and enabling technologies
    • Advanced proficiency in data analytics
    • Business development and finance knowledge
    • Experience in the HRM or HR technology space
    • Experience writing HMTL code

Physical Requirements

  • Must be able to perform essential duties satisfactorily with reasonable accommodations.
  • Work is generally done sitting, talking, hearing and typing. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.

Work Environment

  • Work is regularly performed in a professional office environment and routinely uses standard office equipment.
  • Travel Required: Occasional 0-10%